The Daimler brand originated in Germany in 1890 as Daimler Motoren Gesellschaft, founded by Gottlieb Wilhelm Daimler, an engineer, industrialist and most importantly, an automotive pioneer whose first automobile had been constructed in 1886. Daimler’s friend, Frederick Simms bought the British rights to use the brand’s name and patents, later obtained by a British bicycle designer, Henry John Lawson with the consent from DMG’s shareholders, Gottlieb Daimler and Wilhelm Maybach.
British Daimlers were manufactured by several different companies depending on who was in possession of the brand licensing for Daimler. Some of the most popular were BMC, Jaguar and Ford. During the Jaguar period, the Daimler brand was used to sell more exclusive and luxurious Jaguars that were to compete with makes such as Ford, Rover or Wolseley which provided bigger cars to customers.
German DMG also merged with other automotive influencers, mainly Benz& Cie., forming Daimler-Benz AG in 1926, and with Chrysler in 1995. There has also been a cooperation with Renault-Nissan that resulted in rebadging some models and sharing engineering technology between the companies. At present, Daimler’s cars are sold under numerous global brands that include Maybach, Mercedes-Benz, Mercedes-AMG and Smart.
Who Drives Daimler Cars
Daimler’s Mercedes-Benz vehicles remain one of the most popular brands among affluent drivers with great expectations. One of them is Jeremy Clarkson, a journalist, motoring enthusiast, and a co-presenter of the tv show, Top Gear, whose MB collection is impressive, from the 1960s classics (600 Grosser - Elvis Presley also owned one) to high-performing modern models (CLK63 AMG).
The brand was also featured in movies, for example, Daimler Limousines appeared in Casino Royale (2006) and Tomorrow Never Dies (1997) which are episodes of James Bond series.
Rarity & Exclusivity
As early as in 1914, Daimler cars were noble enough to be used by royalty members not only in Great Britain or Germany (countries of the Daimler founders), but also in Japan, Spain, Russia or Sweden.