Ipsos, a global market and opinion research company, has conducted the Affluents in the Fast Lane of Automotive Innovation survey to understand what are the most sought-after car brands among affluent millennials from the U.S.
According to the survey, the list of brands includes Mercedes-Benz, BMW, Audi and Tesla with Lexus taking over the top position.
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1. LEXUS is the most important car brand for affluent millennials (and also for Gen Xers and baby boomers).
Editor’s Pick: Lexus LFA in rare Fresh Green color (US$ 699,888)
Editor’s Pick: Lexus LFA in rare Fresh Green color (US$ 699,888)
2. MERCEDES-BENZ is the second most important luxury car brand for millennials. They rank it higher than previous generations of affluent car enthusiasts.
Editor’s Pick: Mercedes-Benz SLS AMG GT (€ 420,000)
Editor’s Pick: Mercedes-Benz SLS AMG GT (€ 420,000)
3. BMW is in third place. The brand is huge with Boomers but less so with all other generations, experts claim.
Editor’s Pick: BMW M4 DTM Championship Edition (€ 148,900)
Editor’s Pick: BMW M4 DTM Championship Edition (€ 148,900)
4. AUDI is favored by all generations.
Editor’s Pick: Audi R8 Spyder 5.2 ($ 160,551)
Editor’s Pick: Audi R8 Spyder 5.2 ($ 160,551)
5. TESLA was on the list for millennials and Gen-Xers.
Editor’s Pick: Tesla Model X (price on request)
Editor’s Pick: Tesla Model X (price on request)
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