Pilot watches are growing in popularity. While the term "desk diver", referring to diving watch enthusiasts who do not necessarily enter even knee-deep water, is a well known, pilot watches have always taken a second place to their amphibious cousins. Bell & Ross are having none of that. Inspired by the instrument in a cockpit, Bell & Ross make bold, stylish watches with a sense of history.
Who wears a Bell & Ross?
Courage would be the first quality associated with the wearer of a Bell & Ross. The signature square models are no joke, both in regards to their styling, but also the sheer size and powerful wrist presence of these watches. The use of PVD coating and rubber straps results in a timepiece not exactly best worn under a french cuff shirt and tuxedo, but rather doing more sporty things - or even flying.
Exclusivity & Rarity
Branching out by making all sorts of chronographs and even diving watches, Bell & Ross are quickly fortifying their brand in the watch world, sending a message that they are so much more than just a novelty. The popularity growth among certain Italian diving watches shows that it's not always necessary to have an actual historical military background to make something very respectable in the field, and Bell & Ross are the real testament to that.