Why high-quality visuals and descriptions are crucial to success
In the competitive world of luxury real estate, setting your property apart is essential to attract discerning buyers, many of whom may be thousands of miles away. These buyers need as much information as possible before they inquire.
Real estate professionals interviewed by JamesEdition operate in highly competitive markets. They emphasized significant investment in property presentation, utilizing in-house content creation teams, drone footage, and virtual tours.
Our partners confirm they aim to ‘create memorable moments that make properties stand out in a sea of luxury listings’ and to ‘offer an unforgettable experience.’
Natalie LeontarakiCEO and founder of Von Poll Greece"A picture is worth a thousand words, but a video is worth a million" is our strategy. At Von Poll Greece, we have an in-house production team dedicated to delivering top quality, including a photographer, videographer, producer, and graphic designer. We invest heavily in how a property is presented and ensure every detail is captured to perfection.
Alejandro GutierrezHead of Sales, JamesEditionDelivering accurate, transparent, high-quality information is crucial for international buyers exploring your region. High-quality images and videos help them feel like they’re already inside the property. Detailed amenities and descriptions ensure your property stands out when applying search filters. Accurate, up-to-date company details make it easy for potential buyers to get in touch. In this industry, there’s little room for luck—you need to represent the values of the customers you’re selling to.
How does JamesEdition measure listing quality?
Our Listing Quality Index (LQI) algorithm helps sellers assess and improve their listings on the JamesEdition platform.
Enhancing the Listing Quality Index is essential for any seller, as the LQI directly influences how often property listings appear in organic search results for our high-net-worth buyer audience.
The LQI score is displayed in the seller’s Business Account. This article explains the Listing Quality Index and offers tips on increasing it.
Sellers can also schedule a call with our Business Account Managers to explore ways to boost their listings’ performance.
Marcus SurténHead of Customer Success, JamesEditionWe’re confident that the LQI is an effective metric that helps JamesEdition maintain its position as the world’s leading luxury marketplace. By improving the user experience, JamesEdition offers more value to buyers. With increased user engagement on the platform, you can expect to gain more value from every page view.
Beatrice GalloSenior Account Executive, JamesEditionOur team of experts in optimizing quality listings will help you maximize your online presence, boost international visibility, and attract the right buyers. They will provide guidance on enhancing your high-end listings using a range of tools, from professional photography to 3D tours.
Tracking and Analyzing Listing Performance:
You can track the performance of your listings on JamesEdition through a comprehensive set of tools available in your Business Account dashboard.
Your Business Account dashboard contains a comprehensive set of tools for monitoring the performance of your listings on JamesEdition.
Review performance over any selected period, tracking metrics such as page views (how many times somebody opened your listings), the number of times someone saved them as favorites, business page clicks (how often users viewed your entire portfolio), and leads (including emails, calls, and WhatsApp messages).
To view statistics for specific listings, visit the “My Listings” section.
Additionally, you can export your data into CSV files for offline analysis and integration into other business intelligence tools.
Polina SakalievaSenior Business Development Representative, JamesEditionOn your Business Account Dashboard, you’ll see all your active listings and key metrics such as price, page views, leads, and LQI (Listing Quality Index). LQI is one of our most important metrics, directly impacting your performance on the platform. Exportable reports make it easy to analyze your data offline and integrate it into other business intelligence tools.
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Read more about leveraging JamesEdition for your business:
- Mastering JamesEdition: 4 Essential FAQs for New Users
- Marketing for Luxury Real Estate: Effective Lead Generation Strategies on JamesEdition
- Elevating Listing Success: A Case Study on the Power of Elite Plus