Renco Cortina Elite is the sales arm behind Renco Group’s residential work in the Dolomites. Environmental rules and UNESCO-linked building restrictions keep new homes off the market in Cortina, where supply has stayed exceptionally tight.
Against that backdrop, Renco’s current project, Le Vette di Cortina, places 27 new residences on the site of the town’s former railway station, a few steps from Corso Italia. Finding interest was not the challenge.
The challenge was reaching buyers willing to commit to a home still under construction, with completion set for summer 2027. Since March 2026, inquiries have arrived from 17 countries.
Lorenzo Monti, Director of Special Projects at Renco Group, overseeing the company’s real estate developments in Italy and internationally, spoke with JamesEdition about the strategy behind Le Vette di Cortina and how the platform has helped connect the project with international buyers.
Lorenzo MontiDirector of Special Projects, Management, Renco Cortina Elite"JamesEdition serves as a key digital flagship storefront for us, capturing high-intent international traffic and directing qualified inquiries straight to our sales team."
Renco Cortina Elite x JamesEdition: How One €3M+ Residence Opened Le Vette di Cortina to the World
Renco Group develops the project directly. Renco Cortina Elite represents it, working with local and international luxury real estate networks. The team presented Le Vette as Cortina’s new salotto, and timing was the main selling point. Buyers who commit before completion can shape interior layouts, wellness spaces and finishes, which no resale chalet can offer.
That pitch narrows the audience. The target buyers were ultra-high-net-worth individuals, lifestyle buyers and long-term investors looking for a turnkey alpine base in a safe-haven market.
In March and April 2026, the team listed three residences on JamesEdition rather than the full inventory. The three units served as entry points to the wider development. One €3.485 million residence drew close to four in five of all inquiries.
From Video Call to Alpine Home: How Le Vette di Cortina Wins Over International Buyers
Inquiries through JamesEdition came from 17 countries. The United States accounted for more than a third of them (37%), followed by Italy (11%), Latin America (9%) and the Netherlands (7%), with the remaining 36% spread across 13 other countries.
Country / Region Share of inquiries United States 37% Italy 11% Latin America (region) 9% Netherlands 7% 13 other countries 36%
According to the team, serious inquiries moved quickly to practical questions: layout changes, preliminary contracts and site visits. One recent international buyer got in touch after reviewing the floor plans and the digital campaign. Within days, the team held an introductory video call covering the master plan, building orientations and customization options.
A sopralluogo, or in-person walkthrough of the active construction site, came next. The buyer walked the floor levels, checked the mountain views firsthand, and met the legal and technical team to review the preliminary purchase structure and the garage pairing.
Several units across all four buildings had already been reserved or contracted before construction lock-out.
Le Vette: Cortina’s Former Railway Site Becomes a Luxury Alpine Quarter
Le Vette di Cortina is a part of a wider urban regeneration plan. It also includes a new pedestrian piazza, boutique retail space and the high-end Heritage Alps Hotel. The project is being built to Renco’s “Live the Planet Better” sustainability standard.
The 27 residences of Le Vette di Cortina are spread across four buildings, each named after a surrounding peak: Tofane, Cristallo, Sorapis and Antelao.
Homes range from ground-floor apartments with gardens to top-floor duplexes. Interiors are open plan and finished in wood, stone and metal, with floor-to-ceiling glazing facing the Tofane and Cristallo massifs. Every residence comes with a private underground garage box and dedicated ski and gear storage. In a town where parking on Corso Italia is famously scarce, that detail matters.
Prices depend on typology, layout and floor, and range from €18,000 to €23,000 per commercial square meter.
Le Vette di Cortina. Image: Renco Cortina Elite
The Market Context: Cortina After the Olympic Spotlight
The 2026 Winter Olympic Games brought infrastructure and hospitality upgrades to Cortina and put the town in front of a global audience. Renco reports that local property values have risen by more than 20% in recent years. A 10% increase in the average price of prime property has been registered just in 2026, according to Knight Frank Mountain Property Price Index.
Supply has not kept pace. Permits are tight, and the surrounding UNESCO-listed Dolomites limit how far the town can grow, so almost no new inventory reaches the market.
Le Vette di Cortina. Image: Renco Cortina Elite
Buyer preferences point the same way. Buyers increasingly favor energy-efficient new builds with underground parking, gear storage and low maintenance over renovating older structures. Demand is also spreading beyond the traditional base in Northern and Central Italy. It now includes Northern and Central European ski buyers, North Americans, buyers from Latin America, and families who already own in Cortina and want to add to their holdings.
In a market where new homes rarely appear, platform choice does more than carry a listing — it shapes who sees the project first, how it is understood, and the standard against which the next development will be measured.
