Businesses that market their listings on the JamesEdition platform gain access to various features that help increase exposure to high-end clients. Below, we answer the most frequently asked questions about these features.
What are the most impactful digital marketing strategies for real estate success?
JamesEdition spoke with real estate professionals who emphasized that luxury real estate marketing should combine the strengths of multiple channels and tools. A holistic approach is essential for properties to stand out in the competitive luxury market.
These channels enhance international visibility, drive web traffic, and ensure high-quality leads.
The funnel typically begins with international portals and owned blogs, nurturing the audience through targeted email campaigns and using paid ads to directly engage with potential buyers. Some agencies also leverage private, off-market platforms or communication channels for clients who seek privacy.
Benjamín BallesterGeneral Manager, Luxinmo Real Estate (Spain)Key to our strategy is the use of well-known international and Spanish real estate portals. These platforms ensure our properties are visible to a diverse, global audience. Since July 2019, Luxinmo has been collaborating with JamesEdition. We have strategically chosen the Elite subscription to align with our goal of marking a significant presence in top-tier global real estate portals.
What promotion features does JamesEdition offer?
JamesEdition’s premium promotion options drive engagement through multiple touchpoints on the platform.
The Hero slider and News & Trending positions prominently feature properties on the homepage, maximizing exposure to a global high-net-worth audience.
Consider the single listing promotion for targeted promotion in specific locations. Easily activated from your Business Account with the “Promote” button, this feature pushes your listing to the top of search results for province, locality, country, or city.
Diogo Lopes da CostaCEO and Founder, A&D Consulting (Portugal)We’ve chosen the Elite subscription, which gives us more opportunities for storytelling and higher exposure through additional articles and newsletters. We’re also highlighted on the homepage (Hero position) and in the New and Trending section.
How do I leverage JamesEdition marketing channels?
JamesEdition’s newsletter, blog, and social media accounts reach a cumulative monthly audience of over 800,000 highly engaged, loyal users.
These channels offer a powerful way to enhance your digital presence through compelling storytelling.
Storytelling is a vital part of the promotional strategy, showcasing a property’s most valuable features and location benefits through blog articles, social media posts, or video reels.
Our weekly newsletter is a strong distribution channel, delivering curated listings and top articles directly to the inboxes of a highly relevant user base.
Chris HaraCEO, Fine & Country SpainWe decided to go for Elite Plus to maximize our exposure to international high-net-worth clients. We have received good-quality leads, which have resulted in viewing appointments. This approach significantly boosted our listing performance from June 2023 to April 2024. With Elite Plus, the company received 25,000 listing views, resulting in 62 buyer inquiries with an average lead value of €3,600,000.
Benjamín BallesterGeneral Manager, Luxinmo Real Estate (Spain)The quality of leads is a distinct advantage, as the platform attracts buyers specifically interested in high-end properties, leading to more efficient and successful transactions. This, along with increased ad visibility and the opportunity to appear on the home page, significantly increases your property’s exposure. The analytics and insights provided help refine strategies for maximum impact.
How do I track listing performance?
You can track the performance of your listings on JamesEdition using various tools available in your Business Account.
Statistics Dashboard allows you to view data on listing page views, listing saves, business page clicks, and leads generated over different periods.
You also have access to advanced analytics, including time spent on each listing page, page views segmented by country, and other detailed performance data, to better understand user engagement and the geographical reach of your listings.
You can export your statistics into CSV files, making it easy to analyze your data offline and integrate it into other business intelligence tools.
Marcus SurténHead of Customer Success, JamesEditionYour inbox contains all your written inquiries. Leads can contact you via email, phone, or WhatsApp. Therefore, it is highly recommended that you add all your contact information correctly, including prefixes and country codes. Once this information is saved, we suggest sending yourself a test lead to ensure it is sent according to your expectations.
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Read more about leveraging JamesEdition for your business:
- Mastering JamesEdition: 4 Essential FAQs for New Users
- The Power of Digital Presence: Opportunities for Enhancing Your Listings on JamesEdition
- Elevating Listing Success: A Case Study on the Power of Elite Plus