Estimates put the upcoming Bugatti Galibier 16C ultra luxury sedan over the one million euro price point. Similar to the prices of the Bugatti Veyron 16/4. Though the Galibier will be a totally different car. Yes it will be a technological and performance powerhouse, but it will be a luxo-cruiser first, and a sports car…. second or third. As such, novelties in the car must speak to the sentiment of luxury and not just performance. Yes it will still have an exotic 16 cylinder engine and seemingly endless horsepower. It will also have a vast array of gimmicks and goods inside the cabin to make you feel your best. You are paying for it nevertheless.
Watch and car company licensing deals are nothing new. Most of the time you have a watch company making a deal with a car maker. We have the Breitling for Bentley, the Panerai for Ferrari, and Jaeger-LeCoultre for Aston Martin, and of course the Parmigiani for Bugatti. Starting a few years ago the Swiss brand released the curiously designed Type 370 Bugatti watch. It was interesting and avant garde to say the least. Now the company takes things to a bit of a new level. Instead of merely making a Parmigiani watch branded with the Bugatti name, you’ll actually find a Parmigiani watch in the new Bugatti Galibier sedan.
The timepiece will be known as the Parmigiani Bugatti Tourbillon watch. A simple name for a relatively straight forward watch. Unlike the car, the watch will be a “convertible.” It is a multipurpose timepiece that can be placed on various modules. Like a car stereo from 1989, you’ll want to take this item out of the car after you’ve parked – and on to your wrist or in your pocket. The watch case moves from the car dashboard or instrument panel to either your wrist, a pocket watch case, or a desk clock module. Little is known thus far about the little details which are important in the watch, but what is clear is the basic design – which is surprisingly simple. The watch face has an exposed tourbillon escapement, the time, a power reserve indicator, and both Bugatti and Parmigiani branding.
While it isn’t clear what is included and what costs extra, the case of the watch is designed to sit in various modules as I previously indicated. It would be great if all this was included when buying the car. I think there is a good chance that you’ll at least get the wrist watch module and of course the watch itself. It would seem a bit anticlimactic to shell out for the car only to see a gaping hole on the dashboard where this “option” can sit for only $80,000 more (I am speculating on the price, but I imagine the watch if sold alone would be at least $50,000).
It is true that the watch is simple from a design standpoint, but that is intentional. A complex looking dial is the last thing you want to attempt to decipher while you are driving. You need something readable at a glance. Image pondering the position of little watch hands while swerving your million euro sedan through traffic at 150 miles an hour. That is indeed in the zone of unwise danger. Thus, Parmigiani was proper in giving the Bugatti Tourbillon watch a simple and straightforward dial design. It has been clear for ages that car lovers, love watches, and vice versa. Especially when you enter the luxury territory of these items. Something about appreciating “fine engineering,” no matter the expense. To the two items make for a harmonious match, and we will have to wait a bit longer into 2010 before learning more details about both the Bugatti Galibier 16C car, as well as the Parmigiani Bugatti Tourbillon watch.
By Ariel Adams