Welcome to the first edition of the Global Prime Market Index, JamesEdition’s new perspective on how the world’s leading luxury real estate markets are performing today, and where momentum is forming next.
In an increasingly global and mobile wealth environment, performance is no longer defined solely by price levels, but by how demand, supply, and momentum interact across markets.
This report is built on JamesEdition’s proprietary buyer demand and active inventory data, offering a view of the market grounded in real behavior rather than sentiment alone.
JamesEdition Market Intelligence
The Global Prime Market Index
The Global Prime Market Index maps 2025’s key luxury markets through three sub-indexes: Demand Scale (overall demand levels), Demand Momentum (activity and growth trends), and Luxury Supply (inventory conditions).
| Destination | Global Prime Market Index | Demand Scale | Demand Momentum | Luxury Supply | |
|---|---|---|---|---|---|
| 1 | Dubai | 78 | 97 | 49 | 75 |
| 2 | Mallorca | 75 | 75 | 59 | 83 |
| 3 | French Riviera | 72 | 91 | 42 | 68 |
| 4 | Costa del Sol | 70 | 90 | 34 | 68 |
| 5 | London | 70 | 75 | 62 | 69 |
| 6 | Ibiza | 68 | 65 | 68 | 71 |
| 7 | Italian Lake District | 66 | 87 | 48 | 55 |
| 8 | Forte dei Marmi Coast | 62 | 68 | 40 | 68 |
| 9 | Los Angeles | 61 | 63 | 15 | 81 |
| 10 | Lisbon & Coast | 59 | 77 | 35 | 54 |
| 11 | Miami | 59 | 45 | 35 | 86 |
| 12 | Algarve | 58 | 73 | 28 | 60 |
| 13 | Italian Riviera | 58 | 77 | 51 | 42 |
| 14 | Florence | 57 | 61 | 52 | 56 |
| 15 | Sardinia – Costa Smeralda | 56 | 74 | 65 | 34 |
| 16 | Milan | 56 | 53 | 58 | 57 |
| 17 | Paris | 56 | 57 | 21 | 71 |
| 19 | Bali | 55 | 53 | 70 | 48 |
| 20 | Athens Riviera | 54 | 64 | 26 | 58 |
| 21 | Cape Town | 53 | 68 | 77 | 25 |
| 22 | New York | 53 | 47 | 52 | 58 |
| 23 | Madrid | 50 | 31 | 36 | 75 |
| 24 | Mexico City | 47 | 43 | 66 | 42 |
| 26 | Rome | 46 | 45 | 37 | 51 |
| 27 | Rio de Janeiro | 42 | 28 | 41 | 56 |
| 28 | Barcelona | 42 | 31 | 49 | 49 |
| 29 | Lake Lucerne | 41 | 37 | 90 | 22 |
| 31 | Malta | 41 | 36 | 54 | 39 |
| 32 | Amalfi Coast | 40 | 29 | 84 | 29 |
| 33 | Johannesburg | 40 | 46 | 76 | 16 |
| 34 | Chamonix–Mont Blanc | 36 | 14 | 58 | 47 |
| 35 | Greater Kitzbühel | 34 | 15 | 74 | 34 |
| 36 | Lake Garda | 34 | 21 | 45 | 41 |
| 37 | Hamptons | 32 | 24 | 37 | 38 |
| 38 | Costa Blanca | 28 | 18 | 23 | 40 |
Global Markets on the Map
The index spans six continents, with a pronounced concentration in Europe, home to nearly three-quarters of all tracked destinations. Urban markets (50%) represent the largest share, followed by coastal resort destinations (37%) and alpine or lakeside markets (13%).
Explore the Full Report
You can download the full report using the form below. Inside, you’ll find 10 additional charts.
Key findings at a glance:
- Pricing benchmarks across 38 tracked destinations
- Leading markets in the ultra-luxury and entry-luxury segments
- Market momentum signals and actionable insights by region
Methodology
The Global Prime Market Index is a comparative, data-driven measure of luxury residential market activity across major global destinations. It assesses relative market conditions rather than absolute transaction volumes or price levels.
The methodology relies exclusively on observed buyer behavior and active inventory data from JamesEdition, aggregated consistently across all included markets. The underlying dataset reflects approximately 14 million impressions during Q1–Q3 2025 and an average of around 550,000 active listings per day.
Key characteristics of the index:
- Based on revealed buyer behavior, rather than sentiment or survey data
- Uses relative rankings to reduce distortion from differences in market size
- Separates the level of demand from the direction and speed of change
- Treats luxury supply as a structural variable, evaluated independently
Index Structure
The 38 hotspots in this index were selected based on sustained buyer activity levels, sufficient inventory depth, and global relevance to high-net-worth property searches.
The index is built from three independently constructed sub-indexes, each normalized to a 1–100 scale. Higher scores indicate stronger relative positioning within the global dataset.
Demand Scale Index: Measures the overall depth of buyer interest in each market, incorporating total buyer inquiries and the share of $3M+ inquiries.
Demand Momentum Index: Measures how buyer demand is changing over time, tracking inquiries per listing, year-over-year growth patterns, and $3M+ inquiry growth.
Luxury Supply Index: Measures the depth and evolution of luxury inventory, including total inventory, year-over-year inventory growth, and the share of $3M+ inventory.
The final Global Prime Market Index score combines these three sub-indexes using fixed weights, resulting in a single measure reflecting the balance between demand intensity, demand dynamics, and luxury supply.
Context
© 2025 JamesEdition. All rights reserved.
The JamesEdition name, logo, and related brand assets are trademarks of JamesEdition. All other trademarks referenced in this report belong to their respective owners. No part of this publication may be reproduced without prior written permission from JamesEdition.
This report is compiled from sources believed to be reliable; however, JamesEdition makes no representations or warranties, express or implied, regarding the accuracy, completeness, or currentness of the information provided. The content is intended for general informational purposes only and does not constitute legal, tax, financial, or investment advice, nor should it be used as the basis for any decision.
Nothing in this report constitutes an offer to sell or a solicitation to buy any securities or investment products. JamesEdition is not responsible for the content of external sources referenced herein. Information is subject to change without notice, and JamesEdition has no obligation to update or revise the report in light of new information or future developments.
JamesEdition and its affiliates, employees, and agents disclaim all liability for any loss or damages, direct or indirect, arising from the use of or reliance on this report. All information is provided “as is,” without warranties of any kind.
