The legendary Azria Estate went to auction on May 9th, 2024, with bids starting at $18 million before swiftly rising to $30 million. Currently, the property is listed on JamesEdition at $55,000,000 by Concierge Auctions.
Primely positioned in the affluent neighborhood of Holmby Hills at 10250 West Sunset Boulevard, the sizable plot spans almost three acres and includes several structures.
The area is known for some of the most historic and iconic residences in Los Angeles, and Azria Estate fits right in – a 1930s property conceived by the late architect and celebrity home designer Paul Williams. His elite Hollywood clients included Frank Sinatra, Barbara Stanwyck, Desi Arnaz, and Lucille Ball.

Max Azria and his wife Lubov bought the estate in 2005 for a reported $14.4 million, and they apparently spent a whopping $30 million on extensive renovations. Spanning 30,000 square feet and with 14 bedrooms and 25 bathrooms, the luxurious mansion combines Georgian colonial architecture with contemporary amenities.
The end result is chic and timeless – think parquet flooring, high ceilings, and crisp white walls. Moreover, the world-class abode is set behind a long, gated driveway, meaning the utmost privacy and security.

The spacious and thoughtfully designed primary house is ideal for entertaining and hosting get-togethers and events inside and out, boasting a catering kitchen and an infinity pool. Meanwhile, a separate 5,500-square-foot retreat comes complete with a movie theater, games room, and office.
Out in the capacious manicured grounds, discover rolling lawns, a tennis court, verdant Japanese and Mediterranean gardens, and a greenhouse, plus glorious views of the surrounding hills.

Additional noteworthy features range from an expansive motor court that accommodates over 20 vehicles, a magnificent foyer, and ornate details like trims, moldings, and grand columns, to a music nook, poker room, and wine cellar. There are staff quarters too, plus nine fireplaces and a library with an impressive gold-domed ceiling.
Listed for $55 million but going to auction with no reserve, the online sale was handled by experienced firm Concierge Auctions. Founder and CEO Chad Roffers says: “The Azria Estate stands out for its pedigree, legacy, and scale.”

Meanwhile, Lubov Azria says: “As we part ways, we reflect on our original purpose – to create an inspiring environment. We wanted to fuse the concept that one’s home should be their utopia – a centerpiece for family, friends, and celebrations.”

Situated within prestigious Bel Air and minutes from Beverly Hills, Holmby Hills is an enviable zipcode indeed. And Azria Estate is part of it – an opulent and dynamic residence that’s truly one-of-a-kind.



