W1 Place, Apartment A601, Great Portland Street, London

On a street as historic as this one, it’s only fitting that W1 Place acts as the unifying line between Marylebone and Fitzrovia, two vibrant neighbourhoods filled with striking architecture and an abundance of cafés, pubs, bars and eateries. This highly crafted building exudes a modern quality, from its welcoming exterior, to its considered interior.

Designed from the inside out, and with an enviable central London location, W1 Place is perfect for the discerning individual, the professional couple and the modern family. The selection of one, two and three-bed layouts provide luxurious living, designed with you at heart.

Boasting a bright, natural limestone façade, bronze-framed lantern bay windows and cast aluminium balustrades, architect Simon Bowden creates a depth and rhythm using light and shade, bringing the building to life. Inspired by the distinctive glaze of Japanese porcelain, the building’s balustrades introduce additional texture as well as artistic flair and frame the windows graciously from the outside in.

At street level, open frontages on all three sides allow the public to connect with the street and the building in a new way. Respectful of the past, but with an eye on the future, W1 Place blends both old and new to provide a modern home in a distinguished district.

Bookended by Oxford Street and Euston Road, Great Portland Street is at the very heart of these two historic districts, and indeed London itself. The acclaimed Portland Hospital nearby has a long list of exceptional notable births from celebrities to the British Royal Family, earmarking the famous medical and wellness tradition in the area.

The blue plaques dotted around the area will tell you that over the years, both Marylebone and Fitzrovia have had their fair share of talented and celebrated individuals walk the streets. Maybe it’s the village feel of Marylebone, or the charm of Fitzrovia – writers and musicians alike have turned to the area for inspiration. Historical legends including Charles Dickens, Virginia Woolf, Dante Gabriel Rossetti and John Lennon have all lived, worked and flourished in this enriching neighbourhood.

The reputations of both Marylebone and Fitzrovia are well deserved. With its quaint storefronts and welcoming community, Marylebone is renowned for its village feel. Fitzrovia weaves historic sites and contemporary charm, creating a unique urban fabric. Today, their differences are smaller but the subtleties remain. The roads that branch off Great Portland Street are home to everything from pubs to parks, florists to famous institutions; even a number of embassies are proud to call Portland Place their home away from home. Impressively individual but perfectly complementary, both areas offer central city living at its finest.

Service charge estimated: £14.50-£17.30 per sq ft per annum