$22,225,215

The Broadway A Striking New Central London Luxury Development

  • 5 Beds
  • 5 Baths
  • 4,599 Sqft
  • Updated: July 30
  • 2,117
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About the Property

The Broadway – Central London’s Pinnacle of Contemporary Elegance

A landmark development of six architecturally distinguished buildings, The Broadway at Orchard Place epitomises modern sophistication fused with timeless refinement. Comprising 258 meticulously crafted residences, many offering sweeping, uninterrupted views of London’s most iconic landmarks—including Big Ben, Westminster Ab
The Broadway – Central London’s Pinnacle of Contemporary Elegance

A landmark development of six architecturally distinguished buildings, The Broadway at Orchard Place epitomises modern sophistication fused with timeless refinement. Comprising 258 meticulously crafted residences, many offering sweeping, uninterrupted views of London’s most iconic landmarks—including Big Ben, Westminster Abbey, the London Eye and Buckingham Palace - each home is designed to the highest specification, providing an unparalleled standard of London living.

Residents benefit from 16,000 sq ft of dedicated health, fitness and spa amenities, including a 25m swimming pool, gym and personal training studios, treatment rooms, and a state-of-the-art games room available for private bookings. Additional facilities include well-equipped meeting rooms, a screening room, and extensive underground parking, all designed to deliver convenience, relaxation, and sophisticated leisure within the development.

Tucked between the six striking towers, Orchard Place forms a vibrant urban destination, imagined to inspire wellbeing and reinvigorate Westminster. A new pedestrian thoroughfare connects the East and West towers, creating a curated streetscape of high-end restaurants, artisanal cafés and luxury boutiques.

Perfectly positioned, The Broadway sits moments from St James’s Park Underground station, with Westminster and Victoria stations close by, offering effortless access across London. A short stroll through St James’s Park reveals iconic vistas of Buckingham Palace and Horse Guards Parade, leading to the refined shopping, private members’ clubs, and world-class dining of St James’s and Mayfair.

Blending visionary architecture, premium amenities, iconic views, and a central London address synonymous with prestige, The Broadway at Orchard Place sets a new benchmark for the ultimate in London luxury living.

Local information:

The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district. A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade is the fashionable shopping district, private members’ clubs and a wealth of restaurants in both elegant St James’s and fabulous Mayfair. The underground stations of Westminster and St James’s Park are close, along with the heart of London’s travel network, Victoria Station.
The Broadway is in a desirable location in the heart of historic Westminster, SW1. Nestled between the City of London and the Royal Borough of Kensington and Chelsea. Westminster is home to the capital’s best-known attractions including the Houses of Parliament, Buckingham Palace, Westminster Abbey and Big Ben.

Price Range & Options:

1,2,3 & 4 Bedroom Options:
From £1,350,000 - £8,150,000

4 - 5 Bedroom Penthouses Options:
From £16,500,000

Key features
- 258 exceptional residences with contemporary design and many offering iconic London views
- 16,000 sq ft of health, fitness & spa amenities including 25m pool, gym, personal training studios & treatment rooms
- State-of-the-art games room, screening room and well-equipped meeting facilities
- Image shown are indicative only and cannot be relied upon
- Orchard Place: vibrant streetscape with high-end restaurants, artisanal cafés & luxury boutiques
- Six striking towers with premium finishes, bespoke detailing and high ceilings throughout
- Prime Central London location moments from St James’s Park, Westminster & Victoria stations
- Short walk through St James’s Park to Buckingham Palace, Horse Guards Parade, St James’s & Mayfair
  • Property type

    Penthouse

  • Floors

    14

  • Floor level

    14

  • Year built

    2026

  • Price/sqft

    $4,833

Explore the Area

London SW1H 0AR, UK, Victoria, Westminster, England View on Google Maps
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Victoria Maddison

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MaddisonV Properties
MaddisonV Properties
128 City Road, EC1V2NX, City of London, United Kingdom
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MaddisonV A Bespoke Real Estate Agency About Us: MaddisonV is a bespoke real estate agency designed for discerning
MaddisonV A Bespoke Real Estate Agency About Us: MaddisonV is a bespoke real estate agency designed for discerning clientele who value exceptional service, attention to detail, and personalised solutions. We specialise in working with a selective clientele to ensure that every client receives unparalleled service tailored to their unique needs. Our philosophy is simple: we’re not just selling properties; we’re solving problems, creating solutions, and delivering outstanding results. From initial inquiries to post-completion care, MaddisonV is your trusted partner at every step of your real estate journey.

Our Services: At MaddisonV, we provide a comprehensive suite of real estate services, including:

1. Property Sourcing: We meticulously hand-pick properties that meet and exceed our clients’ expectations, ensuring quality, location, and value align with their preferences.

2. Mortgage Assistance: We collaborate with top mortgage advisors to secure the best financial options for our clients.

3. Convenience Process Management: Our team streamlines the often-complicated real estate process, coordinating legal, administrative, and practical tasks for a stress-free experience.

4. Interior Design Solutions: We transform properties into dream homes with tailored interior design services that reflect our clients’ style and vision.

5. Property Management: Even after completion, we ensure properties are well-maintained, handling everything from tenant management to maintenance coordination.

Our Values:

• Transparency: We believe in honest communication and providing our clients with all the information they need to make confident decisions.
• Professionalism: Every aspect of our service reflects our commitment to excellence, from our curated property selections to our expert advice.
• Customer-Centric Approach: At MaddisonV, our clients are at the heart of everything we do. We go above and beyond to understand their needs and deliver personalised solutions.
• Uniqueness: Our boutique model allows us to stand apart in the real estate industry, focusing on quality over quantity and building lasting relationships.

Why MaddisonV? We don’t just guide our clients through transactions; we build a partnership based on trust, respect, and shared goals. Our holistic approach means that we support our clients beyond the transaction, assisting with all facets of property ownership. Whether you’re buying, selling, or investing, MaddisonV delivers a seamless, luxurious, and results-driven experience.

When it comes to acquiring property in London - whether as a strategic investment or a place to call home - the difference between a good decision and a great one often comes down to who is in your corner. At MaddisonV Properties, we have built our entire model around one thing the larger agencies simply cannot offer - you. Not a ticket number, not a pipeline entry, not a name passed between three different departments. You. From the moment you make contact, you are assigned a dedicated guide who stays with you from initial consultation through to completion and beyond. That means one relationship, one point of contact, and one person who genuinely understands your goals, your timeline, and what success looks like for you specifically - whether that is a strong rental yield, long-term capital growth, or finding the perfect home in one of the world’s most iconic cities.

The big names in London real estate are impressive on paper. Vast portfolios, glossy offices, recognisable brands. But size comes at a cost, and that cost is almost always personal service. When you are one of thousands of clients, bespoke simply is not possible. At MaddisonV, our boutique structure is not a limitation - it is the whole point. We keep our client base intentional so that every person we work with receives the level of attention that actually makes a difference. Whether you are flying in from New York, Dubai, or Singapore to explore investment opportunities, or relocating and searching for a home that truly fits your life, we handle everything on the ground. Private transportation around London, curated viewings tailored precisely to your criteria, and a guide who knows both the city and the market inside out. You arrive, we take care of the rest.

Our developer relationships set us apart in ways that are difficult to quantify until you experience them firsthand. Years of cultivated partnerships with London’s most respected developers mean our clients - investors and private buyers alike - access opportunities before they reach the open market. Better units, better pricing, and terms simply not available through a generalist agency or on the public portals. These are not warm introductions. They are trusted relationships built over time, and they translate directly into better outcomes for the people we represent.

Then there is what happens after you complete. For most agencies, the deal closing is the finish line. For MaddisonV, it is the beginning of the relationship. Investors receive genuine after-sales support across property management, rental yield optimisation, and future acquisition strategy. Private buyers benefit from our continued guidance as their circumstances evolve - whether that means upsizing, letting their property, or simply knowing they have someone to call. We are not chasing the next commission. We are building partnerships that last.

London remains one of the most resilient and desirable property markets in the world. The question is not whether to buy - it is who you trust to guide you through it. MaddisonV Properties exists for people who expect more, and we have built everything around making sure we always deliver it.

Contact Us: Start your bespoke real estate journey with MaddisonV today.

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Last updated
July 30
First listed
Apr 9
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