Hotel Miraj — 4 Sterne Hotel Im Herzen Der Poiana Bra? Ov Mountain Resort

Set in one of Romania’s best-known mountain destinations, Hotel Miraj occupies a 6,347 sqm property surrounded by forest and the landscape of the Postăvarul Massif. Classified as a 4-star hotel, the property combines the infrastructure of a fully operational hospitality business with the advantage of a generous land plot, in an area where properties of this scale are becoming increasingly rare.

Poiana Brașov has been undergoing an important phase of development and repositioning for several years, moving beyond its traditional profile as a winter sports destination. Summer mountain activities, cycling, wellness, events, and corporate tourism are extending its appeal throughout the year, while new hotel investments and the arrival of international brands in the premium segment confirm the growing interest in this market, both nationally and internationally. The development of Brașov-Ghimbav International Airport further strengthens the accessibility of Brașov and the wider region.

Completed in 2008, Hotel Miraj has a B+GF+2F+A height regime, a total built area of 2,030 sqm, and a building footprint of 810 sqm. Its architecture follows the mountain character of the area, combining stone, wood, and rustic plaster within a substantial building surrounded by mature vegetation.

The reception area includes the front desk, a guest waiting lounge, an administrative office, and a luggage room. The restaurant has a capacity of 110 seats and is arranged across several interconnected open spaces. Adjacent to it is the professional food preparation and storage infrastructure, including dishware areas, cold rooms, a dishwasher area, and food storage rooms. The ground floor also includes a bar and retail space.

The hotel features a conference room, allowing for business meetings, corporate events, and private groups, as well as a fitness room and sauna. Accommodation comprises 30 guest rooms ranging between 17 and 19 sqm, together with four apartments of more than 30 sqm each. All accommodation units have private bathrooms and are furnished and equipped in accordance with hotel standards.

Access between floors is facilitated by a guest elevator, while all areas of the hotel are fitted with climate-control systems. The basement accommodates the laundry facilities, technical rooms, and boiler room.

Outside, the property includes a rustic wooden gazebo designed for outdoor dining and leisure, within a setting characteristic of Poiana Brașov.

The hotel’s location provides convenient access to the main attractions of the resort. Poiana Aviatorilor is approximately 770 metres away, while Lupului Chairlift and Alpin Bike Center are around 1.3 km from the property. The centre of Poiana Brașov is approximately 1.6 km away, as are St. John the Baptist Church and Poiana Brașov Monastery, while the Leisure and Entertainment Centre is located approximately 1.7 km away. The ski slopes and cable transport facilities of the Poiana Brașov ski area are generally within 1.5 to 3 km of the property, depending on the access point.

From an investment perspective, one of Hotel Miraj’s most significant assets is its 6,347 sqm land plot. The relationship between the existing built area and the overall size of the property leaves considerable scope for further development, subject to applicable planning regulations, whether through an expansion of the accommodation capacity, the addition of wellness, leisure, or event facilities, or other complementary functions. As Poiana Brașov continues to evolve into a mountain destination with an increasingly strong presence on the international hospitality market, the property offers both the infrastructure of an established hotel and the land required for the development of a larger-scale hospitality operation.