Gordon Mansions, Bloomsbury

Set within an elegant red-brick mansion block in the heart of Fitzrovia, this beautifully presented first-floor lateral apartment offers approximately 1,750 sq ft of refined living space, combining generous proportions with original period detailing and a carefully curated, design-led interior.
Once home to the celebrated British actor Sir John Hurt, the apartment carries a quiet cultural legacy that has been thoughtfully preserved and reinterpreted. The current owner—a curator and creative producer—has maintained and evolved this artistic spirit, transforming the home into a living, breathing cultural space that has quietly hosted London’s creative set.
The property is filled with natural light, enhanced by high ceilings, restored wooden flooring, and classic architectural features throughout. The principal reception room forms the heart of the home, with full-width sash windows, an elegant fireplace, and intricate ceiling detailing, creating a sophisticated yet inviting space ideal for both entertaining and everyday living. The interiors have been thoughtfully styled with a curated collection of contemporary artworks, creating a gallery-like atmosphere that both honours the apartment’s heritage and elevates its present identity.
The accommodation includes three well-proportioned double bedrooms, alongside a versatile additional room currently arranged as a walk-in wardrobe, offering flexibility for use as a fourth bedroom, study, or further bathroom (subject to necessary approvals). A luxurious main bathroom with freestanding bathtub is complemented by a guest WC and a separate utility room, ensuring both comfort and practicality.
The kitchen has a relaxed yet characterful feel, featuring painted tiles, a range cooker, generous storage including a pantry, and a dedicated breakfast area. The overall layout provides a seamless balance between formal and informal living, making it equally suited to owner-occupiers and investors seeking a turnkey central London residence.
Fitzrovia has long been regarded as one of London’s most quietly influential creative districts—a neighbourhood historically favoured by writers, artists, and free thinkers. Literary figures such as Virginia Woolf lived and worked in the area, while music icon Bob Marley resided just moments away, reinforcing the neighbourhood’s enduring cultural magnetism. Today, this legacy continues through a vibrant mix of galleries, restaurants, and independent boutiques, giving Fitzrovia its distinctive blend of intellect, style, and creative energy.
Positioned moments from the acclaimed restaurants, cafés, and boutique shops of Charlotte Street, and within walking distance of Soho, Covent Garden, and Marylebone, the location offers both lifestyle and connectivity. Cultural landmarks including The British Museum and Regent’s Park further enhance its appeal, offering a rare balance between vibrant city living and access to green space. Excellent transport connections are available via multiple Underground stations.
In addition to its lifestyle appeal, the property represents a compelling investment opportunity. The apartment has demonstrated consistent short-let performance, achieving a gross yield of approximately 6–6.5% under part-time use, with clear potential for further uplift under full-time operation and strategic management. This positions the asset as a rare combination of prime central London residence and income-generating investment.