The TV series ‘Succession’ has undeniably propelled the concept of quiet luxury into the media spotlight, leading to an emerging best-selling trend in today’s luxury real estate market.
This rising phenomenon has caught the attention of enthusiasts and industry insiders alike. Italian fashion brand Zegna (famous for its timeless tailored suites) recently reported on returning to profitability, with company sales boosted “by the resurgence of tailoring and strong demand at the top end of the fashion market”. ‘Business of Fashion’ named Zegna (among other world brands such as Brunello Cucinelli and The Row) as benefiting from the trend, “if you know, you know” appeal, and promises more genuine exclusivity than luxury megabrands.
The ‘quiet luxury’ movement has found its way to high-end real estate. Homes & Gardens highlighted it as one of the latest obsessions in interior design, noticing that the allure of quiet luxury lies in its emphasis on sophistication, understated elegance, and refined simplicity.
From carefully curated interiors to serene outdoor spaces, this trend offers a harmonious blend of tranquility and opulence that resonates with discerning buyers.
In the realm of real estate, quiet luxury signifies a departure from ostentatious displays of wealth and instead embraces a more subtle, refined approach to luxury living. From a wider angle, it encompasses an ever-winning approach to the process of selecting a property to purchase, with a focus on quiet privacy, exclusivity, and a more understated form of luxury.
A recent example that perfectly embodies the trend is this modern Hamptons mansion that came on market for $55 million through the boutique agency Bespoke Real Estate. The property was filmed in Sucession’s season 3, episode 4, as the home of the billionaire investor Josh Aaronson (Adrien Brody).
Mansion for sale in the Hamptons, USA, $55,000,000
With its discreet location, impressive amenities, and refined aesthetics, this property exemplifies the allure of ‘quiet luxury’ in today’s real estate landscape.
How Homes Shown in ‘Succession’ Exemplify the ‘Quiet Luxury’ Trend in Real Estate
Fanny Pereire, the wealth consultant for Succession, was enlisted to guide the creative team and ensure that the series reflects the lifestyle of high net worth with realism and authenticity.
Drawing on her expertise as an art curator and heritage as the great-great-granddaughter of Napoleon’s banker, Periere has shared her finely honed understanding of affluent individuals with notable films like ‘Oceans Eight’ and ‘Wall Street: Money Never Sleeps’.
Stephen Carter, the show’s production designer, emphasized the aim of maintaining realism, steering clear of excessive glamourization of the characters’ lives – and, obviously, their spectacular homes.
Mansion for sale in the Hamptons, USA, $55,000,000
The Hamptons residence mentioned above has six bedrooms, 11 bathrooms, and a heated ocean-facing pool. Located in Wainscott, Eact Hamptons, the 11,000-square-foot pad sits on over two-and-a-half sandy acres with 230 feet of Atlantic Ocean frontage. The views of the coastal landscape are epic, and the private grassy pathways are perfect for long, leisurely strolls.
With meticulous craftsmanship and attention to detail, the interiors radiate sophistication and elegance. From the exquisite custom millwork to high-end finishes, every element has been thoughtfully curated.
The $83-million San Onofre estate showcased in the season four premiere is another remarkable example of the ‘quiet luxury’ trend where grandeur meets subtlety. The 20,000 sqft property features classic and classy architectural elements, such as the grand entrance foyer that sets the tone for the home’s sophisticated ambiance, and the meticulously designed interiors boast expensive materials, including marble and fine woodwork.
San Onofre Estate, pacific Palicades, California, USA
The property’s amenities provide an ideal setting for social gatherings; a priceless facet for those who value high-quality networking with like-minded individuals. The Pacific Palisades property features a private theater, a grand formal dining room, an expansive outdoor space for relaxation and entertainment with a pool, a spacious poolside area, and manicured gardens.
European real estate from the ‘Succession’ portfolio is in most cases represented by Italian destinations.
Villa Cetinale in Siena to Villa La Cassinella on Lake Como both impress with their historical provenance, timeless elegance, and top-notch locations. In other words, the properties boast all those ‘quiet luxury’ characteristics that attract high-net-worth buyers from both sides of the Atlantic.
Villa Cetinale, showcased during the wedding episode in Succession’s 3rd season, is a 17th-century estate originally built as a private retreat for Pope Alexander VII. It features gorgeous Roman Baroque style architecture, and world-renowned gardens that could compete with the most beautiful in all of Italy.
Villa Cetinale, Siena, Italy
Also featured in Succession’s 3rd season, Villa La Cassinella is perhaps the most gorgeous real estate example in the entire show. Being a rental available for $100,000 per week, the villa is situated on the western shore of Lake Como, and is accessible only by boat.
Villa La Cassinella, Lake Como, Italy
Portrayed as the lakeside getaway for Succession’s tech-genius billionaire Lukas Mattson (played maniacally and handsomely well by True Blood’s Alexander Skarsgård), this estate offers guests a pool house, cinema, gym, tennis court, and heated lake-side infinity pool. The proximity to the lake allows guests to participate in recreational activities such as kayaking, water skiing, and windsurfing.
And finally, castles: the source of aspiration for many and a huge draw for high-net-worth individuals.
Eastnor Castle, filmed in the first season as a setting for Shiv’s wedding, is an early 19th-century property located in Herefordshire, England. It was built to the design of English architect Robert Smirke in the style of a medieval Gothic castle.
Eastnor Castle, Herefordshire, England
Oheka Castle, Long Island, USA
Oheka Castle, located on the North Shore (or “Gold Coast”) of Long Island, was used as an example of a ‘grim European castle’ in season 2. The chateau-like property was built in the early 20th Century American Movements manner is operating as a hotel but, according to the official page, is now worth around $158 million.
So what do these properties have in common? They prioritize exclusivity, privacy, and a sense of serenity. Rather than flashy features, these homes often emphasize meticulous craftsmanship, high-quality materials, and thoughtfully designed spaces. They are carefully curated with an eye for detail, incorporating understated yet luxurious elements. The ‘quiet luxury’ trend in real estate also extends beyond the physical attributes of a property and encompasses a lifestyle of understated opulence, where privacy, comfort, and a sense of sanctuary are highly valued.
