Dubai attracts a raft of high-net-worth individuals (HNWI) seeking an ultra-exclusive lifestyle. Brazilian football legend Neymar is a recent addition to the scene, reportedly buying a $54.45 million penthouse in the under-construction Bugatti Residences, complete with a private car elevator, a swimming pool, and outstanding Downtown views.
Situated in Business Bay, eye-catching Bugatti Residences by Binghatti is the only branded residential project by the “state-of-the-art hyper sports car marque.” As a collaboration with premier real estate developer Binghatti, there will be 182 units upon completion. This collaboration blends Bugatti’s exceptional craftsmanship with Binghatti’s architectural innovation, raising the bar for upscale living.
Muhammad BinGhattiChairman of Binghatti DevelopersThrough prestigious collaborations with iconic brands such as Bugatti, Mercedes-Benz, and Jacob & Co, Binghatti offers high-net-worth buyers properties that resonate with exclusivity and investment value, provide unique experiences that enrich the lives of our residents. The inspiration stemmed from a desire to make Binghatti properties synonymous with exclusivity and pride, similar to owning a luxury car or art piece.
Binghatti Developers is renowned in its field, standing as an “emblem of excellence” within the deluxe real estate segment; previous partners include Mercedes-Benz and Jacob & Co. In short, they attract the global elite by “delivering iconic, branded residences that redefine luxury living.”

Riviera-Inspired Opulence at Bugatti Residences by Binghatti
Inspired by the fluidity of nature, Bugatti Residences embodies a bold and dynamic approach to luxury, with a distinctive façade characterized by flowing lines and subtle curves. Inside, noteworthy features range from private pools and fabulous cityscape vistas to upscale retail outlets.
Meticulously Curated Layouts at Bugatti Residences
Drawing on the rich heritage of Bugatti and Binghatti, the building’s design exudes opulence. At the same time, the striking exterior evokes the elegance of the French Riviera, bringing a resort-like ambiance to the heart of Dubai.
Highlighting Bugatti’s commitment to precision, artistry, and exclusivity, the cutting-edge architecture incorporates aerodynamic elements and rare, high-quality materials, with every detail crafted to perfection.

Meanwhile, upscale communal amenities include a Côte d’Azur-inspired beach, a spa, a fitness club, a restaurant, and an infinity pool. Residents can also make the most of tailored services like in-house catering, a valet, butler, chauffeur, member’s club, and 24/7 concierge.
The residences are primely located in the heart of the city, just five minutes from Dubai Fountain, six from Burj Khalifa and Dubai Mall, and 10 from Business Bay Marina Yacht Club, yet the vibe is private and resort-focused.

Expected to complete in June 2026, there will be 171 Riviera Mansion units and 11 Sky Mansion penthouses, ranging from two to eight bedrooms, with prices starting at 19 million AED (approximately USD 5.2 million).
Unmatched Craftsmanship at the Sky Mansion Penthouses
Described as the pinnacle of luxury, the Sky Mansion penthouses stand out thanks to features like car lifts, allowing seamless transport directly to the property.

The sophisticated, open-plan units also have private swimming pools – take a dip while admiring the Downtown Dubai panoramas. Boasting contemporary and natural elements, the spacious residences blend “comfort, functionality, and elegance.”
With limited availability and bespoke interiors – floor-to-ceiling windows, premium materials, and exquisite finishes – the collection epitomizes exclusivity and uber-high-end living.

Branded Residences for the World’s Elite
Demand for branded homes from stars like Neymar enhances their international appeal. Furthermore, the upscale lifestyles of HNWIs naturally resonate with developments like Bugatti Residences, making them an even more enticing proposition.
Ultimate Status Symbol Among HNWIs
Branded residences like Bugatti by Binghatti offer wealthy individuals, celebrities, and investors a way of living that fuses privacy and luxury. The association with a globally recognized and respected company ensures uniqueness and quality – attributes prosperous people search for. Custom designs and enviable locations add to the appeal.

Neymar’s penthouse purchase reinforces the development’s stature among HNWIs. What’s more, the artistic design, technological innovation, and exclusivity tied to iconic Bugatti is a badge of prestige for owners.
As Dubai continues to rise as a hub for luxury real estate, branded projects further cement the city’s popularity, offering secure investments and a refined living experience.
Binghatti’s Vision to Entice Global Affluence
Binghatti’s strategy revolves around branded residences that revolutionize luxury living. By collaborating with revered companies like Bugatti, they create ground-breaking developments with an unparalleled focus on workmanship.

Carefully selecting prime locales like Business Bay, Binghatti tempts ultra-wealthy home seekers with convenience, security, and proximity to a host of landmarks. Additionally, personalized amenities, man-made beaches, infinity pools, and resort-like experiences cater to varied preferences.
They target this niche through high-profile launches and positioning projects as status symbols beyond traditional real estate offerings. With that in mind, Neymar became aware of Bugatti Residences during the global unveiling and went on to buy a penthouse.

A Retreat in the Heart of the Metropolis
Neymar’s $54.45 million purchase reflects rising demand for branded homes in Dubai. Offering one-of-a-kind design, top-tier amenities, and a prime Business Bay location, Bugatti Residences by Binghatti establishes a new standard for superior real estate in the city. For more information, contact Binghatti Developers