Luxury fashion and automotive companies are expanding beyond their traditional domains by building high-end residential towers worldwide. These exclusive properties offer a lifestyle that encapsulates the essence of iconic brands, from interior designs to supercar garages built within the apartments, with a special glass car elevator.
Dubai and later Miami became the first cities where branded residences came to market. In 2010, high end fashion houses broached the real estate market with Residence Burj Khalifa, designed by Giorgio Armani.
Since then, front runner such as Fendi, Missoni, Roberto Cavalli and Elie Saab have moved from the runway to waterfront housing developments on both sides of the Atlantic.
Porsche Design Tower, Miami
On the coast of Miami, automotive manufacturers compete with luxury clothing brands to provide the ultimate luxury residence. The Porsche Design Tower in Sunny Isles Beach was the first condominium in which residents can deliver their car to the apartment in a special glass elevator, Aston Martin is selling penthouses in the branded 66-floor skyscraper with the Vulkan supercar as an add-on benefit. And Bentley Residences is due to arrive in Miami in 2026 – the sparkling structure features a glass-walled garage in every unit.
Now, the trend has made its way to the Costa Del Sol, Europe’s most coveted real estate destination; the first hotspots to house branded residential projects will be Marbella and Málaga.
Karl Lagerfeld Villas Marbella
Sierra Blanca Estates is at the helm in Spain, overseeing three major developments wise investors are keeping their eyes on.
The gated complex Epic Marbella created in collaboration with Fendi Casa stretches along the exclusive Golden Mile. Karl Lagerfeld Villas Marbella is set to be built on a plot located between the Penibaetic mountains and the coastline. Dolce & Gabbana moves to Marbella with a collection of 60 super-luxury residences that form the third and most significant part of Marbella Design Hills, a new €250m neighborhood developed by Sierra Blanca Estates.
It is obvious to those with a finger on the real-estste pulse that branded residential towers might be not only a luxurious asset-backed purchase but a smart investment. By associating with well-known luxury brands, these properties attract high-net-worth individuals seeking exclusivity and prestige. Moreover, these branded properties often provide exceptional amenities and services, making them a lucrative investment opportunity for real estate developers.
For those who want to capitalize on this growing trend, JamesEdition has curates a selection of six exclusive branded residences available on the market today.
Branded Luxury Residences You Can Buy Today
Epic Marbella by Fendi Casa
Price: $4.65 million (approx)
Location: Golden Mile, Marbella
Epic Marbella is a luxury development in idyllic surroundings that’s currently under construction. When complete, there will be 20 apartments across five buildings, each with terraces and interiors by Fendi Casa. Ground floor units will boast a private garden, and this middle-level four-bedroom and bathroom property will span 4,747 square feet and come complete with first-rate communal facilities including a large pool, a sun deck, and landscaped gardens.
Grand Bleu Tower by Elie Saab
Price: $1.73 million (approx)
Location: Dubai Harbour
The first residential building by fashion icon Elie Saab, Grand Bleu Tower is set in the heart of Emaar Beachfront and features chic apartments that are all about contemporary luxury and sweeping vistas of Palm Jumeirah. This two-bedroom and three-bathroom corner condo with floor-to-ceiling windows looks out to the Persian Gulf, covers 1,150 square feet, and has private beach access. Communal facilities range from a state-of-the-art gym and inviting infinity pools to underground parking.
Cavalli Tower by DAMAC
Price: $5.7 million (approx)
Location: Dubai Marina
Offering deluxe beach and Palm-facing apartments, Cavalli Tower is a striking 70-story architectural masterpiece with a health club, a sizable gymnasium, a pool, 24-hour security, and access to the Westin Mina Seyahi. This three-bedroom and four-bathroom duplex will span 4,056 square feet and offer high-spec finishes and bold designs by Roberto Cavalli, plus a kitchen fitted with artwork and wonderful Palm Jumeirah outlooks.
Aston Martin Residences
Price: POA
Location: Downtown Miami
Uniquely-shaped Aston Martin Residences is primely positioned in Miami and has 66 floors; units range from studios and one- to five-bedroom apartments to penthouses and a triplex that includes a Vulcan. Premium features include white marble flooring across the living areas, kitchen, and bathrooms, 10-12-foot ceilings, floor-to-ceiling windows, sliding glass doors, and custom cabinetry. The next owner will also enjoy unparalleled panoramas of Biscayne Bay, the Atlantic Ocean, and the glittering city skyline.
Porsche Design Tower
Price: $4.8 million
Location: Sunny Isles Beach, Miami
This upscale apartment building has 132 residential units, each with sleek interiors and in-unit garages thanks to “The Dezervator”, a one-of-a-kind elevator that transports owners and their cars to their homes. Best-in-class communal amenities range from a private cinema and a water-facing outdoor lounge to chilled wine lockers and a golf simulator. This three-bedroom and four-bathroom 3,171-square-foot residence benefits from a heated saltwater pool on the balcony and crisp white décor.
La Maison by Fendi Casa
Price: $1.7 million (approx)
Location: Santa María Golf & Club, Panama City
Offering the services and amenities of a five-star hotel, including a spa inspired by nature, a Jack Nicklaus-designed golf course, and a “Champagnerie”, La Maison is ideally located in one of the most prestigious residential areas of Panama City. With interiors by Fendi, expect 60 floors of elegance and splendor. This stylish four-bedroom and bathroom apartment spans 4,704 square feet and boasts floor-to-ceiling windows, plus terraces with 360-degree views of the Pacific and the shimmering skyline.
