Apartment New York City

285 Lafayette Street, 2D — Nolita / SoHo · 2 BR · 1 BA · 1,500 SF · Condo

A 1,500 sf SoHo loft in the Hawley & Hoops building, priced roughly $300 per square foot below the building’s last closed sale. Your renovation, your home.

PLEASE NOTE: ALL PHOTOGRAPHS ARE AI-GENERATED RENDERINGS showing what this residence can look like after a cosmetic renovation. The apartment is offered in its original, unrenovated condition. Current-condition photographs are available on request.

Residence 2D is the rare downtown loft that has never been touched. Cast-iron columns, exposed beams, original hardwood floors, and south light across Lafayette Street — 1,500 square feet of true pre-war industrial volume in one of the most tightly held loft conversions in SoHo.

Livable today. No structural work required. What it needs is kitchen, bath and finishes — and every one of those choices is yours.

The opportunity is the price. Renovated homes at 285 Lafayette trade well above this level; the last closed sale was $2,472 per square foot. 2D is priced for its condition, not its address. Instead of paying a premium for someone else’s renovation, buy the bones, do the work your way, and hold the building’s value on the other side. It is also the only residence in the building under 2,000 square feet — the entry point to an address that rarely trades.

Bring your contractor to the showing. Buyers will be introduced to Manhattan renovation firms with experience in this building and comparable SoHo and Nolita conversions, so the work can be scoped and priced before contract. Ask for the price history; there is a clear story behind it.

The building. 285 Lafayette is the 1912 Hawley & Hoops chocolate factory, converted in 1999 by Allied Partners with architecture by Costas Kondylis. Twenty-four-hour doorman and concierge, white-onyx lobby, planted roof garden, resident storage, pets allowed, pied-à-terre permitted, and entrances on both Lafayette and Mulberry. Ralph Lauren and a New York Public Library branch at the base. Past residents include David Bowie and Iman, Ian Schrager, and the Murdoch and Nederlander families.

Steps from Prince Street, the Puck Building and Balthazar. Broadway–Lafayette (B/D/F/M/6), Prince Street (N/R) and Spring Street stations within a short walk.

Offered at $3,295,000.