The Diamond Box is a family-run luxury watch and fine jewellery retailer established in London in 1997 and now operated by the third generation of the same family. From our beginnings in Harlesden with a small collection of Rolex and Cartier watches, we have grown into an established destination for luxury timepieces and fine jewellery, moving to our current showroom in Finchley Central, North London, in 2018.
We specialise in carefully selected pre-owned and unworn watches from leading Swiss brands including Rolex, Patek Philippe, Audemars Piguet, Omega and Cartier. Alongside watch sales, we offer sourcing, part exchange, purchasing, repairs and servicing, supported by our in-house workshop.
For almost three decades, our reputation has been built on personal service, product knowledge, competitive pricing and long-term relationships with our customers. Every watch is carefully checked for authenticity and condition before being offered for sale, and we serve clients both throughout the UK and internationally with secure, fully insured delivery available.