2750 Artesia Boulevard, Redondo Beach, California 90278

The quintessential luxury real estate brand, The Sotheby’s International Realty
network is a truly global brand, with more than 20,000 sales associates, proudly
representing our brand located in over 880 offices in more than 70 countries and
territories worldwide.  Our brand is known throughout the world for representing
homes that embody the rich tapestry of varied lifestyles, distinct settings and
diverse locales, where the utmost quality in considered intrinsic and the
essence of the extraordinary is defined.

We have worked with our affiliates and marketing partners to come up with the
following distinctive brand vision, positioning, personality and affiliation: 

* Brand Vision - Artfully uniting extraordinary homes with extraordinary lives.
* Positioning - To those who value the unique, Sotheby’s International Realty
is the local     real estate services provider that offers unrivaled access
to qualified people and distinctive properties around the world.  
* Personality - Inviting, Discreet, Savvy, Refined.  
* Affiliation - Connoisseurs of Life