The Broadway, 10 Broadway, London

Occupying the 12th floor, this south- and west-facing 4-bedroom, 4-bathroom apartment spans an impressive 2,817 sq ft of exquisitely designed living space in a completed, brand-new development. Every aspect has been thoughtfully considered, combining contemporary elegance with timeless sophistication to create a residence of unparalleled refinement.

The expansive open-plan living and dining areas are drenched in natural light, enhanced by panoramic south and west-facing views over the city. The interiors are crafted with the finest materials and finishes, delivering a harmonious blend of style, comfort, and functionality. Each bedroom is a serene retreat, while the bathrooms offer a spa-like experience with premium surfaces and bespoke fittings.

Residents enjoy access to world-class amenities, including a state-of-the-art fitness suite, swimming pool, and a stylish residents’ lounge, all complemented by a secure, concierge-managed building providing 24-hour services. Every facility is designed to enhance both relaxation and recreation, ensuring a lifestyle of absolute convenience and luxury.

Perfectly situated in central London, the apartment offers seamless access to transport links, cultural landmarks, and the city’s finest dining and shopping destinations. This residence is more than a home—it is a statement of modern sophistication, elevated urban living, and refined luxury, combining breath taking views, premium finishes, and exceptional amenities in one of London’s most coveted addresses.

The Broadway is beautifully connected in every sense. The celebrated sites of Big Ben and the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district. A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade is the fashionable shopping district, private members’ clubs and a wealth of restaurants in both elegant St James’s and fabulous Mayfair. The underground stations of Westminster and St James’s Park are close, along with the heart of London’s travel network, Victoria Station.

The Broadway is in a desirable location in the heart of historic
Westminster, SW1. Nestled between the City of London and the Royal Borough of Kensington and Chelsea. Westminster is home to the capital’s best-known attractions including the Houses of Parliament, Buckingham Palace, Westminster Abbey and Big Ben.

Service Charge: £12.50 psq ft Estimated
Ground Rent: Zero
Council Borough: Westminster