House 19 Room(s) 14 Bedroom(s) 999 M²

HIGH-END CHARMING APART-HOTEL FOR SALE – VAUCLUSE – BUILDING AND BUSINESS ASSETS – €5,050,000
GB SIGNATURE COLLECTION – CONFIDENTIAL OFF MARKET SALE
In Vaucluse, near Avignon and at the heart of one of the most sought-after tourist destinations in southern France, the GB Signature Collection offers for sale, in a strictly confidential manner, a high-end charming apart-hotel consisting of two establishments operated under the same identity.
SALE PRICE: €5,050,000 FAI – BUILDING AND BUSINESS ASSETS
This hotel property develops an intimate and premium positioning, at the crossroads of charming hospitality and private apartment services.
The establishment currently offers 14 furnished apartments and accommodations, divided among different categories of rooms, suites, and apartments. This diversity meets the expectations of a French and international clientele seeking the independence of an apartment, the character of a confidential address, and the services associated with a high-end stay.
A CHARMING HUMAN-SCALE ADDRESS
The two establishments each have their identity while contributing to a coherent hotel offering.
The architecture, living spaces, lounges, courtyards, outdoor areas, and pools fully participate in the experience offered to residents.
The whole prioritizes an intimate atmosphere, away from the codes of standardized hospitality, with accommodations suitable for both short stays and extended getaways in Provence.
The establishment also features a spa area currently hosting a massage salon. This service complements the high-end positioning of the address and provides an interesting basis for further developing wellness activities.
AN ALREADY ESTABLISHED HOTEL OPERATION
The activity is in place and benefits from several booking and marketing channels targeting a French and international clientele.
The performances achieved in 2025 allow for a precise appreciation of the seasonality of the operation.
Throughout the year 2025, the average occupancy rate is approximately 63%.
During the tourist season, from April to October, the occupancy rate reaches about 76%.
From November to March, it stands around 44%.
These results confirm the attractiveness of the establishment during the main tourist months while revealing a potential for development in the low season.
A RECOGNIZED TOURIST DESTINATION
The establishment is located in Vaucluse, near Avignon, within a Provençal town benefiting from very strong tourist appeal.
The destination attracts a French and international clientele drawn by heritage, culture, gastronomy, Provençal markets, antiques, and more broadly by the art of living in southern France.
This location also allows for easy access to the main tourist sites in Vaucluse and Provence.
The geographical positioning thus constitutes one of the fundamentals of the operation and allows targeting a leisure clientele seeking a characterful address for multi-day stays in the region.
A SALE OF THE BUILDING AND BUSINESS ASSETS
The transaction concerns both the building and the business assets.
The buyer thus acquires a characterful real estate asset and an existing hotel operation, along with its organization, clientele, and various marketing channels.
This configuration can meet the expectations of a hospitality professional wishing to own their premises, a private investor, a family office, or a hotel group seeking a new location in a major tourist destination in southern France.
The future owner can continue the current positioning or develop a new strategy: strengthening direct marketing, developing international clientele, optimizing the low season, evolving services, or integrating the establishment into a hotel collection.
SEVERAL DEVELOPMENT AVENUES
Beyond the existing operation, several development avenues can be explored.
The creation of two additional accommodations is notably considered. This possibility remains subject to technical studies and the necessary administrative and urban planning authorizations.
Restoration constitutes another development avenue.
Currently, the establishment primarily offers breakfasts and occasional catering services.
Developing a more structured catering activity could provide a complementary growth avenue, both for residents of the apart-hotel and, depending on the chosen concept, for external clientele.
This evolution will naturally need to be studied based on its technical, regulatory, and economic feasibility.
The spa area and its massage salon also provide a basis for developing a more comprehensive wellness offer and enhancing the services offered to clientele.
Finally, the off-season occupancy rate reveals additional development potential through a targeted commercial strategy focused on medium-term stays, international, professional, or event clientele.
THE STRENGTHS OF THE OPERATION
- High-end charming apart-hotel
- GB Signature Collection
- Sale of the building and business assets
- Sale price: €5,050,000 FAI
- Two establishments operated under the same identity
- 14 furnished apartments and accommodations
- Different categories of rooms, suites, and apartments
- Average occupancy rate 2025: approximately 63%
- Occupancy rate from April to October 2025: approximately 76%
- Occupancy rate from November to March 2025: approximately 44%
- Reception and breakfast areas
- Lounges and common areas
- Courtyards and outdoor spaces
- Pools
- Spa area with massage salon
- French and international clientele
- Several booking and marketing channels in place
- Major tourist destination in Vaucluse
- Proximity to Avignon
- Potential for creating two additional accommodations, subject to necessary authorizations
- Potential for developing a catering activity
- Potential for developing spa and wellness activities
- Potential for optimizing operations in the low season
STRICTLY CONFIDENTIAL SALE – OFF MARKET
This marketing is conducted within the framework of a strictly confidential procedure.
To preserve the operation, the owners, staff, and clientele, the exact municipality, address, commercial identity of the establishment, and information allowing direct identification of the asset are deliberately not communicated in this presentation.
The complete file is reserved for qualified buyers with financial capacity consistent with the amount of the operation.
The communication of the precise location, financial and accounting information, detailed operational data, as well as documents related to the building and business assets will occur after qualifying the buyer’s project, signing a confidentiality agreement, and a letter of intent.
SALE PRICE: €5,050,000 FAI
Sale: building and business assets
Positioning: high-end charming apart-hotel
Current capacity: 14 apartments and accommodations
Annual occupancy rate 2025: approximately 63%
Occupancy rate in season, from April to October: approximately 76%
Location: Vaucluse – near Avignon
Marketing: confidential – off market
GB Signature Collection
CONTACT – GB SIGNATURE COLLECTION
For any inquiries regarding this confidential operation, the qualification of a buyer’s project, or access to the file:
Jérôme GAUME Real estate advisor – GB Signature Collection - +33 6 73 then 49 65 77 - RSAC 953 475 688 EI
Available 7 days a week. If unavailable, leave a text message to be called back quickly.
If unavailable, you can also contact:
Audrey MULA Director – GB Immobilier +33 6 20 61 then 02 06
INTER-AGENCY
We are open to inter-agency for any qualified buyer, in strict compliance with the confidentiality of the operation and the procedure in place.
File No. GVCO1440010423 Mandate No. 8366
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La información sobre los riesgos a los que está expuesta esta propiedad está disponible en el sitio web de Géorisques: https://www.georisques.gouv.fr/