What makes a Vacheron Constantin special?
Asking what makes a VC special is kind of like asking why everyone likes pie - who doesn't? As self-evident as Vacheron Constantin's greatness is, the company does something fall into the shadows of its main competitors, Patek Philippe, Breguet and Audemars Piguet, at least brandwise. Weird, since the list of accolades can be made almost endless. The oldest watchmaker of the Geneva region, VC never, ever seems to disappoint - a real manufacture d'horlogerie and one of the most respected players in the business.
Who wears a Vacheron Constantin?
These days, it's becoming increasingly common for a watch company to associate itself with some sort of a celebrity. A tennis player, an actor, an astronaut or maybe somebody working in television. That's all fine and dandy, but some companies can boast about a whole different level of stardom. Vacheron Constantin was worn by Napoleon Bonaparte. Vacheron Constantin has been worn by popes. Vacheron Constantin was worn by the Duke of Windsor. Now that is how I would make an ad campaign.
Exclusivity & Rarity:
With very limited production lines and one-off tourbillions and the "Grand Mercator", Vacheron Constantin will satisfy anyone with deep pockets. Usually, watch companies tend to have a price span. This cannot be said about VC, because a price span usually implies that there's both an lower and an upper limit to how much you could spend. With Vacheron Constantin, you could practically spend the GDP of a small nation if you wanted.