With a look that could turn apathetic people into watch lovers overnight, Panerai is a true mainstream cult watch. Of the new extremely popular Italian brands, today’s Panerai is part of the Richemont Group of luxury watches. Originally designed for the Italian Navy Seals, the watch caught on quick to begin the large sized military diver watch craze - and despite the trend, Panerai watches are still very functional and good choices to live with.
Who Wears Panerai Watches?
Legend has it that actor Sylvester Stallone first brought Panerai watches to Hollywood where he quickly got other stars hooked on the uniquely designed watches made for underwater Italian soldiers. Soon Panerai, a once modest watch maker, was being faced with intense demand. Now a bigger company they still hold true to their original values. Panerai watches often find homes with people looking for something more exciting than a Rolex, but also garner appreciate from the most serious watch enthusiasts who are taken by their quality construction and function oriented features.
Rarity & Exclusivity:
Rare Panerai watches are coveted by legions of collectors. There simply aren’t enough to go around. Possessors of unique Panerai watches hold special status among watch lovers, and only the best can decipher small differences in the large model range. Panerai offers entry-level luxury style to highly limited complication rich timepieces with exclusive in-house made movements. If you enjoy the simple and masculine looks of Panerai, they will have a watch for you.