What makes a Chopard special? One of the few companies that bear the title of manufacture d'horologerie, Chopard stays unique by making all their watches completely in-house, a feat sadly far too uncommon these days, even in Switzerland. Chopard takes the understated elegance of their classic watches, combining them with 21th century styling to create the perfect choice for anyone who is looking to make a statement with his timepiece without seeming gaudy.
Who wears a Chopard? The owner of a Chopard likes to cause just that perfect little bit of attention. If one's weakness is auto racing, then Chopard is your one-stop choice. The company's 20-year long cooperative efforts with Italian vintage racing event Mille Miglia have resulted in an annual traiditon of releasing a new version of what is quickly becoming their flagship model - the Chopard Mille Miglia.
Exclusivity & Rarity: Chopard, like a lot of watchmakers of the same respectable age (having been founded in 1860), enjoys issuing historical and limited edition models. Get your hands on a Mille Miglia and you will have a watch that will stand the test of time without being uninventive or dull.