2 Stories available

  • Minic 1365491022

    The Porsche 911 is Ivan Drago

    Posted 2010-06-19
    As reported, Mini recently challenged the Porsche 911 to a race. A brilliant marketing coup according to us, atleast as far as Mini goes. For Porsche, the outcome would be dumb and unnecessary, whatever the result of the race would've been. Unsurp...
  • Minic 1365490998

    Is Porsche rising to Mini's racing challenge?

    Posted 2010-06-08
    Oh, marketing, is there anything you cannot do? Mini recently discovered the joys of social media (thankfully aided by a full page ad in the New York Times, to be fair) when they challenged Porsche to a rather interesting race: they're betting tha...