Posted 2017-03-13 in Watch

The Watches Of James Bond

The Baselworld is just around the corner and every watch lover is eagerly awaiting the new models to be released. Before we are presenting the newest models, we would like to take a look in the past. Our name twin is famous and admired for his good taste in women and cars, but what about his timepieces?

The first wristwatch which appeared in a James Bond movie (Dr. No 1962) was the Rolex Submariner (Ref. 6358) with a leather strap. Rumor has it that this particular watch was one of Sean Connery's personal possessions. 

The Rolex Submariner 6358 accompanied Sean Connery through his various roles as 007. Collectors all around the world still refer to this model as the James Bond Submariner Rolex.The Rolex was also the originally choice of the author Ian Fleming, who has been a Rolex admirer himself. 

Rolex Submariner Ref.6538 ( Dr. No, 1962) for sale on JamesEdition


In the movie Thunderball (1965) JamesBond uses in addition also the Breitling Top Time. This particular watch has been modified and helped 007 to measure ionizing radiation. 

Breitling Top Time Chronograph (Thunderball, 1965) for sale on JamesEdition

In 1973 Roger Moore celebrated his debut as the new James Bond actor and a new era has begun. For the first time, his watch hosted gadgets added by Q. It has been also the beginning of the digital watches. In the upcoming movies, he wore a mixture of Seiko, Hamilton and Rolex. 

Seiko 7549-7009 Professional Divers’ watch ( For your eyes only, 1981) for sale on JamesEdition


Rolex Submariner, Ref. 16610 ( License to kill, 1989) for sale on JamesEdition

Let's fast forward to the 90's, in 1995 Omega won the bid to become the 007's official watchmaker. Even though the Rolex was already the established watch for the M16 agent, the brand Rolex never tried to capitalize on this association.  Therefore Omega became the watch of James Bond for an entire generation. When Pierce Brosnan took over as James Bond in GoldenEye (1995), he strapped for the first time a Seamaster Professional 300 M on (Ref. 2541.80). This was the start of the close partnership between Omega and James Bond.

Seamaster Professional 300 M (Ref. 2541.80) ( GoldenEye, 1995) 

In Casino Royale(2006), the makers of James Bond could not resist making a small cutting remark against the former 007 watch brand.

When Vesper Lynd tries to figure Bond out, she is asking him for the brand of his watch:

“Rolex?” she asks.

“Omega,” Bond replies.

“Beautiful,” Lynd exclaims. 

Omega used this association wisely in the past years and this marketing strategy helped them to sell many Seamaster Professionals.

Omega Seamaster Planet Ocean, Ref. 2900.50.91 ( Casino Royale, 2006) 

Omega Seamaster Planet Ocean 600m (Skyfall, 2012) for sale on JamesEdition

Omega Seamaster 300 Spectre ( Spectre, 2015) for sale on JamesEdition


As you can see, the selection of his watches is as varied as his cars and the Bond girls in his bed.