There’s the average watch-next-door, the chronograph and the grand complication. And then there’s some models and editions that are best referred to as icons.
On October 26 at 6pm EST, PHILLIPS will be holding a watch auction called ‘Winning Icons’ and they’ll be offering exactly that.
From Philippe Dufour over Omega and Cartier to a very special Rolex, visitors and more importantly buyers will have the chance to one-up each other in the fight for these legends of the 20th century.

Keep reading to discover the gems of the auction as well as recommendations from the current JamesEdition portfolio

Omega Speedmaster Alaska III, Image Source: Phillips

Omega has been producing their Speedmaster for 60 years now. Funny enough that their signature chronograph hasn’t undergone any major changes in the meantime. This makes the Speedmaster extremely desirable for some and rather boring for others.
Omega’s connection to NASA begins in 1965, when the Speedmaster Professional for all of their manned space missions. After several secret discussions in the late 1960s, the Alaska project was created.
The model that will be auctioned tomorrow is part of the second Alaska III batch ordered by NASA. You’ll find that the Alaska III does not feature a mention of its Swiss heritage on the dial. This is because NASA found itself under pressure from local American watchmakers to equip their astronauts with ‘domestic’ chronographs.
This is the first time this reference will be for sale publicly, so we’re pretty excited to see the market’s reaction.

ESTIMATED PRICE: $50,000 – $100,000
SOLD FOR: $187,500

Philippe Dufour Duality, Image source: Phillips

Can you name the person that unveiled the world’s official first Grande Sonnerie wristwatch? Don’t worry – we can help you out. In 1989, Philippe Dufour launched his career by presenting his Grande Sonnerie at Baselworld. Fascinated by the concept of miniaturization, Dufour’s next focus was on precision horology and more specifically double regulator watches.
He ended up creating the “Duality”. Originally planned as a series of 25 watches, this double regulator was the first of its kind that could actually be worn on the wrist. The watch that will be auctioned it N°00 – the very first in the series. To some, the “Duality” might not look too special. But as the owners’ club is highly exclusive, acquiring N°00 is a real opportunity for any enthusiastic collector.

ESTIMATED PRICE: $200,000 – $400,000
SOLD FOR: $915,000

THE Paul Newman Daytona, Image source: Phillips

Ever wonder what happened to Paul Newman’s first Daytona? And by “his Daytona” we mean the actual watch he wore every day between 1969 and 1984. It may seem like the Reference 6239, given to Newman by his wife Joanne Woodward and engraved with the words “Drive Carefully Me”, fell off the cliff of the earth. If you’re one of the many enthusiasts who’ve been searching for it ever since, look no further!
Its current owner James Cox, former boyfriend and now close friend to Newman’s daughter Nell entrusted its sale to PHILLIPS, making sure that it was sold in the place where Paul Newman’s professional acting career began – The Big Apple.
Offered publicly for the very first time in history, this is THE “Paul Newman Daytona” after which all others were merely copies.

ESTIMATED PRICE: $1,000,000+
SOLD FOR: $17,752,500 – NEW WORLD RECORD for any wristwatch at auction!

If you’re looking for the real deal, you should definitely check out the auction. In the meantime, you can check out a couple of Paul Newman’s here or more than 40,000 luxury watches here.

by Vanessa Loeffler

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