A Modern Day Vintage Watch Revival

Posted 2017-08-09 in Watch
Despite years of speculation and dipping sales for some of the most storied watchmakers on the planet, it’s been difficult to believe that smartwatches would actually steal the show. Now a new global obsession with rare and vintage watches has proven the staying power of the meticulously-crafted timepiece.

Indeed, we are in the midst of a vintage watch revival overshadowing high tech wrist wear for those in the know. But why the sudden shift in sentiment? The finest vintage and soon to be vintage creations of horology offer distinct, attractive and often unisex designs that are absolutely desirable for today’s discerning collector. Add a healthy dose of exclusivity in the form of rare or more challenging to procure pieces and the factor of purchasing as a form of investment and the image of a clear winner begins to form. Purchasing a smartwatch is akin to taking home a combination of costume jewelry and a mobile device, whereas a well-selected timepiece is salable for lifetimes to come.

For instance, the 1980s have been having a seasons-long moment in fashion and beauty and continues to hold strong. While many looks from the decade have been given a contemporary update for the 2010’s, a surprising number have been resurrected quite literally but still work stylishly and with little effort. It makes sense then that vintage watches from the era are also in the spotlight. Models of interest include bold dress watches (many of solid gold), smaller two-tone styles combining contrasting gold and steel and streamlined watch sizes that were de rigueur prior to the mid-80’s when larger models caught on.

Cartier Tortue XL Tourbillon Chronograph - $110,500

If you declare that only singular style will do, look to a limited edition model such as the Cartier W1548151 Tortue XL Tourbillon Chronograph, an enduring beauty. With handwinding manual movement and a refined rose gold strap, it’s a challenge to resist. And the odds are in your favor that you’ll be the only one you know to wear this design. A mere 30 pieces have ever been produced.

Rare models from the finest watchmakers in the world are almost guaranteed to serve as smart investment pieces, however, they are not the only effective assets to acquire. Considerably easier to secure timepieces that hold value throughout the ages include such icons as Patek Philippe Nautilus, Rolex Sea-Dweller and Audemars Piguet Royal Oak.

Patek Philippe Nautilus Jumbo - €75,000

You’ll find a number of exceptional listings for each of these styles on JamesEdition.com.
May we suggest offerings from 1983, 1974 and 1980, respectively?

Feel comfort in the financial savviness of your decision and revel in the enjoyment of handsome design.


By Chanoa Tarle, Freelance Writer
www.ChanoaTarle.com