With the goal of making Vicenzaoro THE jewelry show instead of just one of the shows, this edition featured 1,300 brands from 36 countries in 8 halls with a total of 26,500 sqm. The focus of the Italian Exhibition Group (IEG) – the main organiser of the event – is to sell ideas and content rather than pure square meters. Thus, each hall was dedicated to a ‘community’, such as ‘Icons’, ‘Look’, ‘Creation’ and ‘Essence’. Vicenzaoro is a boutique show that is aiming to be the best show rather than simply being the biggest exhibition.
Keep scrolling to see more impressions and insights from the event.
Hong-Kong based mastermind Wendy Yue takes her inspiration mainly from nature. The titles of her collections sound like notions from a fantasy. Founded in 2008, Wendy Yue is the most authentic representation of the designer’s creativity and imagination.
The necklace pictured above is part of the Nature-Amania collection and features countless diamonds encrusted in yellow and white gold, forming a truly feminine floral design.
Founded 50 years ago, Picchiotti stands for the finest craftsmanship, excellence and tradition alongside creativity, sophistication and innovation. Each collection anew unites the distinct lines found in architecture with the sensuous shapes of nature. Giuseppe Picchiotti’s approach is that of exclusivity, which means that each creation is one of a kind – with a few exceptions in the more fashionable collections.
At first sight, Vicenzaoro may seem like any other trade fair. But in addition to its special community oriented layout, there is a lot more going on during the five show days.
Vicenzaoro is the only trade fair that has its own independent office dedicated to trend forecasting. Trendvision holds several short seminars throughout the show to educate visitors and exhibitors. The gem of the work at Trendvision is the Trendbook, which was presented by Creative Director Paola de Luca on Saturday. What might look like just another decorative coffeetable book is the ultimate insight into trends and consumer habits of the future. Get your very own copy here.
Multiple brands take the opportunity of Vicenzaoro to hold celebrations for special anniversaries: Rosato had a short testimonial session with Italian singer Nina Zilli on Sunday.
The Italian brand Pesavento (http://www.pesaventojewelry.com/) chose to celebrate their 25th anniversary in the town of Vicenza. A three-course dinner with artistic model appearances was followed by a thrilling jewelry fashion show on the plaza in front of the Museo de Gioielli in the centre of the town.
Last but not least, the Italian family-owned high jewelry brand Picchiotti chose to have a toast in honor of their 50th anniversary at their stand. Maria Carola, Filippo and Umberto presented the breathtaking new pieces and the anniversary book ‘The First Fifty Years, written by Vivienne Becker with a foreword by Susan Jacques, President and CEO of the Gemological Institute of America (GIA). With ‘L’Anfiteatro’ – a stunning masterpiece with a 8.05 carat ruby as protagonist – leading the way, the Picchiotti family looks back on 5 masterpieces for 5 decades.
By Vanessa Loeffler