Most watch enthusiasts shun timepieces made by a company that first and foremost is anything except a watchmaker. A wise decision, most of the time. However, Chanel is one of the very few exceptions that proves the rule. The fashion designer has set out to succeed where so many of its brethren fail: making proper watches, suitable for people with an eye for quality.
Who wears a Chanel?
The iconic model in the Chanel watch lineup is surely the ceramic line of timepieces. As always is the case with watches made of, dare I say, feminine materials, it's recommended that the wearer compensates by being, well, not androgynous. True elegance is found in the contrasts, like the saying goes, and a J12 is best worn on a masculine wrist.
Exclusivity & Rarity
Quickly establishing themselves as a real contender in luxury watches, especially with their appearance in the Only Watch auction, Chanel is growing in popularity among watch lovers every day and wearing one has definitely become a legitimate alternative to all those other watch brands.